Ketto strongly believes in empowering the NGOs to convert their donors into fundraisers. Every NGO should strongly communicate with their donor base to start fundraisers on their behalf as opposed to simply donating to the NGO. We have created special micro-sites for the non-profits which literally acts as their website eg. Ngo-name.ketto.org. All the aggregated activities of the ngo can be viewed in this one place and the page is designed to get as many fundraisers started as possible. If 10 donors start 10 fundraisers, they each attract 10 donors to their page, hence creating a 10x impact in the donor base as well as the money raised.