How important is the content (pictures & story) in making my fundraiser successful?

Content is king. We strongly believe that well written content can single-handedly determine the success of the fundraiser. Not to imply that other factors aren't important, but content is certainly critical. Ketto has an in-house creative team that personally overlooks each fundraiser and it shares feedback with the campaigners. Please make sure you are using the best pictures and videos on your fundraiser.